About Us


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In the world of physics, common forces are interactions that tend to change the motion of objects.

Common Forces, LLC provides organizational development and training services to generate motion and facilitate change in individuals, organizations and the communities within which they are situated.

Audacious thinking about the human condition, good works and well-being is our hallmark.

We provide management assistance to nonprofit organizations, labor organizations and community organizations. Organizational assessment, strategic planning, change management assistance, interim management, executive recruitment, executive coaching, public speaking and training services comprise most of our work.

We specialize in evidence-based and collaborative approaches for organizations and communities grappling with real-world problems, toward building leadership, enhancing performance, fostering understanding, filling gaps or addressing other challenges of transition.


Candice Cason, M.Ed., Ph.D

A psychologist with more than 20 years experience directing change initiatives in non-profit and public sector behavioral health organizations, Candice has researched culture- and disability-based stigma, and has worked with adults of all ages undergoing or considering work and life transitions.

Bill Fletcher, Jr., M.A.

A historian, writer, media commentator, and change management strategist, Bill has served organizations as diverse as International Labor Rights Fund, The Carter Center, AFL-CIO, Institute for Policy Studies, SEIU and TransAfrica Forum, and has held teaching positions at University of Massachusetts-Boston, Brooklyn College and Columbia University.